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Anna Winch of not heidi jewellery’s gorgeous two-bedroom abode

Photography Steven Foster
Words Bly Carpenter

The term ‘minimalist’ does not immediately come to mind when entering the beachside home of Anna Winch, co-founder and designer of jewellery brand not heidi (click here to read our feature on Anna’s business partner Kylie Hinds). Abundant with meticulously curated collections, the home appears full to the artfully styled brim of unique artefacts, artworks and furnishings. Yet delve further into the welcoming two bedroom abode located in Sydney’s eastern suburbs and you’ll be amazed by Anna’s talent for organisation, commitment to de-cluttering and the most impressively edited wardrobe you’re ever likely to see.

We were inspired by the richly layered yet carefully edited interior of Anna’s home, which she shares with her husband Buzz, 11 year old daughter Annabelle and Henry the labrador. Precious items collected across decades of memorable travel to Indonesia and India are thoughtfully displayed and celebrated, yet the home retains a sense of organisation and calm.

Here, Anna shares her tips on how to de-clutter where it counts, enabling the objects you truly love to claim pride of place.

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“I wouldn’t call myself a minimalist as I think true minimalists would have a heart attack at how much stuff I have! I am a neat freak though and love everything to be perfect in my home. It can drive my husband and daughter nuts sometimes.”

“My need to not accumulate excess things comes from living in apartments with limited storage. I quickly learnt to just have the things you love in your home and get rid of everything else. I am happy to accept when I no longer love a piece of clothing or homeware and will often find it a new home, usually with a friend.”

“I have worked out that if a few areas are kept completely clear and uncluttered it’s easy to maintain a streamlined, organised effect.”

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“Introducing shelving to areas such as the kitchen and hallway has allowed me to have a lot of my favourite items out where we can enjoy them yet still keep tables and benchtops clear, which really calms the whole look down.”

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SHOP THE STORY
Beaded Boxes
$P.O.E
Beaded Boxes
$P.O.E
Baskets
$P.O.E
Rice Buckets
$P.O.E
Rattan Bowls
$P.O.E
Beaded Bowls with Trim
$P.O.E

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“Our new lounge room is one of my favourite parts of the home. Originally it was an outdoor patio – just a big open area with paving. While we spent a lot of time out here it was, obviously, weather dependent. We decided to build it in properly creating an additional room so we could use it year round.  I love that it’s so leafy and breezy, and that we now have distinctive lounge and dining zones – pretty unique for a fairly small apartment.”

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“My love of colour, unique pieces and art developed early on, initially inspired by the home of a friend, the daughter of Wendy and Brett Whitely.  I still find my style is largely influenced by people and friends close to home – Vanessa Kidwell of Lived in Coogee, my not heidi business partner, Kylie Hinds and friends who are now expats living in Bali.”

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Profile Anna Winch of not heidi
Photography Steven Foster
Words Bly Carpenter

Keep scrolling to see the rest of Anna’s gorgeous two-bedroom abode…

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SHOP THE STORY
Juju Hat
$595
Malawi Armchair
$590
BAMILEKE TABLE
$629
Vintage Moroccan Rug
$6,900
Kentia Palm
$59
Primrose Bolster
$210
Primrose Decorative Pillow
$130
Vermont Lounge
$1,999
INDIAN VINTAGE CABINET
$1,500
Coffee Table
$1,599
Ginger Jar
$150
Lamp Shade
$P.O.E

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SHOP THE STORY
Moroccan Rug
$3,900
King Single Bed Head
$299
Side Table
$295
DUVET COVER
$414
EMBROIDERED PILLOW
$175
Esha Cushion
$225

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SHOP THE STORY
Dining Table
$3,495
Long Bench Seat
$880
Woven Jute Rug
$749
Vintage Moroccan Carpet
$3,000
Reindeer Throw
$500
Kuba Indian Teal Linen Cushion
$110

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SHOP THE STORY
John Robshaw Prints
$40
Falk Decorative Pillow
$170
Tan Moroccan Pouf
$149
Brett Whiteley Palm Tree
$P.O.E
Lacquered Round Box
$P.O.E
Ginger Jar
$P.O.E

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