SIR the Label’s New Boutique Store by Designer, Merci Maison
Photography by Jiwon Kim l Photographer
Celebrated Sydney-based fashion brand SIR The Label has opened its first stand-alone Australian store in seaside Manly. Owners Nikki Campbell and Sophie Coote worked with interior designer Merci Maison to create the light and airy, luxe minimalist space located just a block from picturesque Manly Beach.
The interiors celebrate craftsmanship and showcase the works of local artists against a calming canvas of natural and raw materials. With curved walls, beautiful archways and bespoke design elements, this space reflects the elegant yet directional aesthetic of SIR The label.
We caught up with one half of Merci Maison, Jade Yarbrough, to chat about the inspiration behind this inviting retail space…
What was your inspiration for the space?
As it was SIR’s first footprint in the Australian retail space, I needed to ensure the design spoke the language of the brand, in an elevated and contemporary tone, staying cohesive to the aesthetic of SIR The label. The design concepts take inspiration from galleries, museums, artist installations and primitive stone structures.
Describe the materials used and why did you choose these?
It was important for me to carry through design elements from the Indonesian retail space into this sphere, remaining cohesive and consistent with their existing spatial identity. I was able to carry this through with the use of raw elements, limestone, textured designs and opulent marble against the otherwise neutral colour space.
Setting the foundation for the brands first physical space in Australia, the curved walls and beautiful archways formed a beautiful interior space for the display of product and installations while the use of materials including curved brass rails, limestone sculptures and three variations of marble are all custom to the space.
How does the interior aesthetic reflect that of the label and its designs?
Focusing on craftsmanship, we used both local artists and the use of natural and raw materials to execute the vision. The interior is layered, merging bespoke design elements and raw materials with a narrative to create a space that is not only a sensory retail experience but speaks to the aesthetic of SIR the label.
What were the challenges in creating the space, or was it all a breeze?
With any project comes challenges – that’s what makes the design process so rewarding. Achieving the beautiful backlit marble installation in the archway wasn’t without difficulty – the lighting we selected threw a different shade when reflected off particular backdrops and was impacted by the depth of the space. But it’s all in the details and being meticulous with the execution. I have painful attention to detail, especially with a space like this that is so clean and minimal. I’m fortunate to work closely with suppliers and a builder that understands this (although might want to rip my hair out at times).
What’s next for Merci Maison and your design work?
I had dipped my toes in a residential project in Los Angeles, working remotely from Sydney on this project and contemplated more work over there … but I have had a flow of projects here in Sydney so will be staying put to continue establishing my brand here. I am currently working on a few residential projects, creating custom furniture pieces for clients and a few event installations. Exciting things in the pipeline! Stay tuned x
Check out more of Merci Maison’s work here.