SIR the Label’s New Boutique Store by Designer, Merci Maison
Photography by Jiwon Kim l Photographer
Celebrated Sydney-based fashion brand SIR The Label has opened its first stand-alone Australian store in seaside Manly. Owners Nikki Campbell and Sophie Coote worked with interior designer Merci Maison to create the light and airy, luxe minimalist space located just a block from picturesque Manly Beach.
The interiors celebrate craftsmanship and showcase the works of local artists against a calming canvas of natural and raw materials. With curved walls, beautiful archways and bespoke design elements, this space reflects the elegant yet directional aesthetic of SIR The label.
We caught up with one half of Merci Maison, Jade Yarbrough, to chat about the inspiration behind this inviting retail space…
What was your inspiration for the space?
As it was SIR’s first footprint in the Australian retail space, I needed to ensure the design spoke the language of the brand, in an elevated and contemporary tone, staying cohesive to the aesthetic of SIR The label. The design concepts take inspiration from galleries, museums, artist installations and primitive stone structures.
Describe the materials used and why did you choose these?
It was important for me to carry through design elements from the Indonesian retail space into this sphere, remaining cohesive and consistent with their existing spatial identity. I was able to carry this through with the use of raw elements, limestone, textured designs and opulent marble against the otherwise neutral colour space.
Setting the foundation for the brands first physical space in Australia, the curved walls and beautiful archways formed a beautiful interior space for the display of product and installations while the use of materials including curved brass rails, limestone sculptures and three variations of marble are all custom to the space.
How does the interior aesthetic reflect that of the label and its designs?
Focusing on craftsmanship, we used both local artists and the use of natural and raw materials to execute the vision. The interior is layered, merging bespoke design elements and raw materials with a narrative to create a space that is not only a sensory retail experience but speaks to the aesthetic of SIR the label.
What were the challenges in creating the space, or was it all a breeze?
With any project comes challenges – that’s what makes the design process so rewarding. Achieving the beautiful backlit marble installation in the archway wasn’t without difficulty – the lighting we selected threw a different shade when reflected off particular backdrops and was impacted by the depth of the space. But it’s all in the details and being meticulous with the execution. I have painful attention to detail, especially with a space like this that is so clean and minimal. I’m fortunate to work closely with suppliers and a builder that understands this (although might want to rip my hair out at times).
What’s next for Merci Maison and your design work?
I had dipped my toes in a residential project in Los Angeles, working remotely from Sydney on this project and contemplated more work over there … but I have had a flow of projects here in Sydney so will be staying put to continue establishing my brand here. I am currently working on a few residential projects, creating custom furniture pieces for clients and a few event installations. Exciting things in the pipeline! Stay tuned x
Check out more of Merci Maison’s work here.
This 90’s Bondi duplex owned by young renovators, Louisa and Ryan, was transformed into a stunning coastal home without even having to knock down a single wall… talk about keeping a renovation simple! Situated in Sydney’s bustling Bondi, this three bedroom home renovated by Interior Designer, Kristy McGregor oozes that Scandinavian, beach-chic appeal and the backyard is a tropical sanctuary you would find difficult to ever want to leave…
To create the light-filled family home, Louisa and Ryan used polished concrete floors in the kitchen (which were part of the original house) and spotted gum flooring, which was sanded, limewashed and revived by Mint Floor Sanding & Finishing throughout the rest of the home, giving it that light, airy, beach-friendly feel.
The rest of the furnishings picked for the home were chosen with significant consideration, as the couple wanted to maximise the space of the duplex and still make it feel “open”. They did this by putting in joinery in dead spaces to actually create a living space, and by purchasing custom made furniture to fit certain areas without it taking up too much room. For example, their stunning custom made dining table from MCM House which fit perfectly into their dining space without feeling too big and they accompanied this with a long sofa opposite the kitchen to make that area seem even cosier. It is the perfect use of space.
Our favourite part of the house is the outside sanctuary which features beautiful frangipani trees amongst other luscious greenery and it honestly feels like you are in your own private and secluded paradise. The pink timber wall is one of the best features of the house and it’s actually the look of the timber itself and hasn’t even been painted! The contrast of the pink and the greenery feels like you are at The Royal Hawaiian in Waikiki, not in your backyard in Bondi! Oh, and if you’re living by the beach, your home is not complete without an outdoor shower to wash off after your beach visits… and Louisa and Ryan’s is just the perfect addition to their extremely beautiful Bondi oasis.
To recreate the look of this home, we have listed our favourite pieces below:
1. The palm tree art is by Byron Bay artist Jai Vasicek
2. Ay Illuminate ‘z1 black’ pendant light, Spence & Lyda
3. Throw, Country Road
4. Planter, Garden Life
5. Dining Table, MCM House
6. Cushions and a ‘Tonk’ stool, both from MCM House
7. Outdoor Furniture, Eco Outdoor Furniture
A Mediterranean retreat in the heart of Melbourne
…the all-white palette and beautifully curated, ethnic-inspired collection of Noosa interiors mecca Alabaster Trader. Founder Karmin Kenny scours the globe for unique furnishings and homewares that she ships back to Australia to be showcased in her store.
“I focus mostly on one-off antiques from Rajasthan and Gujarat and I have every one of them refinished to achieve the Alabaster look,” explains the enigmatic Kenny. “When I see a piece that speaks to me, I visualise what the best finish would be – white, whitewash, grey, bleached or natural.”
Her unique and hands-on approach results in longer supply times and more expense, but she says it’s worth it to create something people haven’t seen before. “Sometimes it’s like magic, seeing a 100-year-old wedding chest that was old and bright blue transformed into something totally different.”
Shop the Alabaster Traders look here… and watch this space as we’ll be revealing the location of the new Alabaster Traders premises in Noosa in the coming months, as well as a preview of Kenny’s latest shipment of inspired interior pieces.
Contact Owner – Karmin Kenny
Email – email@example.com
Mobile – 0401138295
Instagram – @alabaster.trader
Photography and styling by: Villa Styling
The Winter Bathroom Edit
After some bathroom inspiration? Don’t worry, we’ve got you covered with our edit of this Winter’s most luxurious bathrooms.
Head to our Pinterest Board to see even more pics and to view each photograph’s source.
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